Pengaruh Brand Awareness dan Perceived Value Terhadap Kepuasan Pelanggan Pengguna Simpati (Studi Kasus Pada Pengunjung PT. Koperasi Telkomsel Cabang Jombang)

Authors

  • Kholisa Tifany Ekaputri Universitas Hasyim Asy'ari
  • Tri Sudarwanto Universitas Hasyim Asy'ari

Keywords:

Brand Awareness, Perceived Value, Customer Satisfaction

Abstract

This study aims to determine the effect of brand awareness and perceived value on
customer satisfaction of Simpati users. The method used in this research is quantitative
research methods. In this study data collection using a questionnaire and sampling as
many as 100 people who were visiting at PT. Telkomsel Cooperative Branch of Jombang.
The results showed that: (1) Brand awareness has a partial effect on customer
satisfaction of Simpati users, (2) Perceived value has a partial effect on customer
satisfaction of Simpati users, (3) Brand awareness and perceived value have a
simultaneous effect on customer satisfaction of Simpati users

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Published

2021-03-02

How to Cite

Tifany Ekaputri, K., & Sudarwanto, T. (2021). Pengaruh Brand Awareness dan Perceived Value Terhadap Kepuasan Pelanggan Pengguna Simpati (Studi Kasus Pada Pengunjung PT. Koperasi Telkomsel Cabang Jombang). BIMA : Journal of Business and Innovation Management, 3(2), 213–225. Retrieved from https://ejournal.feunhasy.ac.id/bima/article/view/354

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