Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Onlineshop Pusathijabsyaree Surabaya)

Authors

  • Mariatus Sakdiyah Prodi Manajemen, Fakultas Ekonomi, Universitas Hasyim Asy'ari

Keywords:

Lifestyle, Price, Purchase Decision

Abstract

This study aims to determine what things should be improved and improved in targeting potential customer segments in terms of lifestyle which is then adjusted to the price at Pusathijabsyaree online shop surabaya. This research is a quantitative research with the method used is the associative method. The data obtained were obtained from distributing questionnaires to 98 respondents from online customers of Pusathijabsyaree online shop Surabaya by using saturated samples. The results of this study indicate that the lifestyle variable (X1) has no influence on the decision (Y) of purchasing at the online shop Pusathijabsyaree Surabaya. While the price variable (X2) has an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya. However, lifestyle variables (X1) and price (X2) together have an influence on purchasing decisions (Y) at the online shop Pusathijabsyaree Surabaya.

Downloads

Download data is not yet available.

References

Billy, Apfia Tioconny. 2019. Pertumbuhan Industri Tekstil Dan Pakaian Meroket Di Awal Tahun 2019 (Online). https://www.tribunnews.com/bisnis/2019/05/14/pertumbuhan-industri-tekstil-dan-pakaian-meroket-di-awal-tahun-2019. Diakses pada tanggal 08 November 2019.

Gultom, Angga Wibowo. 2017. “Pengaruh Gaya Hidup Dan Motivasi Terhadap Keputusan Pembelian Batu Akik Di Kota Baturaja”. Jurnal Manajemen. Vol. 5 (2) ISSN 2089-6832: Hal. 1-15.

Kementrian Perindustrian Republik Indonesia. Industri Pakaian Jadi Catatkan Pertumbuhan Paling Tinggi (Online). https://www.kemenperin.go.id/artikel/20641/Industri-Pakaian-Jadi-Catatkan-Pertumbuhan-Paling-Tinggi. Diakses pada tanggal 08 November 2019).

Kusumodewi, Gandes. 2016. “Pengaruh Gaya Hidup, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Kain Batik Mirota Surabaya”. Jurnal Pendidikan Tata Niaga. Vol. 3 (3): Hal. 1-13

Laoli, EPF., dkk. 2019. “Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Produk GTMAN Di PT. Jasa Ricky Abadi”. Jurnal Ilmiah Socio Secretum. Vol. 9 (1) ISSN : 2252-9179: Hal. 168-182.

Lestari, Baroroh, dkk. 2019. “Pengaruh Harga Dan Media Promosi Online Terhadap Keputusan Pembelian Pakaian Via Internet”. Seminar Nasional Gabungan Bisnis & Sosial. Vol. 1 (1): Hal. 199-206.

Purwati, AA., dkk. 2019. “Pengaruh Lifestyle, Kualitas Produk Dan Store Image Terhadap Keputusan Pembelian”. JOMB. Vol. 1 (1) ISSN : 256-8918: Hal. 22-36.

Shiratina, Aldina dan Afiatun, Pipit. 2017. “Pengaruh Presepsi Konsumen Dan Motivasi Konsumen Terhadap Keputusan Pembelian Produk Kain Rajut (Studi Kasus Pada CV. Sinar Agung)”. Jurnal Riset Bisnis Dan Manajemen. Vol. 7 (1) ISSN : 2338-292X, P-ISSN : 2086-0455: Hal. 90-108.

Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta

Suryani & Hendryadi. 2015. Metode Riset Kuantitatif Teori dan Aplikasi pada Penelitian Bidang Manajemen dan Ekonomi Islam. Jakarta: Prenada Media Group.

Downloads

Published

2021-03-02

How to Cite

Mariatus Sakdiyah. (2021). Pengaruh Gaya Hidup dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Onlineshop Pusathijabsyaree Surabaya). BIMA : Journal of Business and Innovation Management, 3(2), 226–244. Retrieved from https://ejournal.feunhasy.ac.id/bima/article/view/230

Issue

Section

Articles